November 5, 2024

It starts with a swipe

MARKETING THAT WORKS: TINDER’S CAMPAIGN “IT STARTS WITH A SWIPE” 

From now on, I’ll be highlighting great marketing campaigns every once in a while. It’s a great way to get inspired, learn from the best, and see what we can apply to our strategies. Today, I’m starting with Tinder’s “It Starts with a Swipe” campaign – a perfect example of marketing that works, especially when

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Micro-influencers

ARE MICRO-INFLUENCERS STILL THE RIGHT FIT FOR YOUR BRAND?

Micro-influencers (those with 10,000 to 100,000 followers) have been a go-to for brands looking to create authentic connections with their audience. But as with most things in marketing, things are constantly changing! Let’s talk about where micro-influencers stand today. There’s a growing conversation about whether micro-influencers are still the best strategy. With so many influencers

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