ARE MICRO-INFLUENCERS STILL THE RIGHT FIT FOR YOUR BRAND?

Micro-influencers

Share this knowledge?

>> Go back to all /collectiv knowledge

Micro-influencers (those with 10,000 to 100,000 followers) have been a go-to for brands looking to create authentic connections with their audience. But as with most things in marketing, things are constantly changing! Let’s talk about where micro-influencers stand today.

There’s a growing conversation about whether micro-influencers are still the best strategy. With so many influencers out there now, maintaining that sense of authenticity has become more challenging. Some companies are already shifting their focus to new approaches.

So, how can you tell if micro-influencers are still a good fit for your brand? Let’s break it down:

[1] ARE THEY STILL CONNECTING WITH YOUR AUDIENCE?

Think about the relationship between your customers and the influencers you’re working with. Are these influencers still engaging your audience in a meaningful way? Or has that connection started to fade? If their influence seems to be less effective, it might be time to consider new tactics.

[2] DOES AUTHENTICITY STILL MATTER?

Authenticity has always been key in influencer marketing. But with more brand partnerships happening, it’s easy for audiences to notice when something doesn’t feel genuine. Are the influencers you’re partnering with still aligned with your brand’s values? If not, audiences can sense that disconnect, which could hurt both their reputation and yours.

[3] ENGAGEMENT VS. REACH - WHAT'S YOUR GOAL?

Micro-influencers are great for engagement, but is that your main goal right now? If you’re aiming to reach a wider audience and boost visibility, it’s worth asking whether micro-influencers can still deliver that. Maybe they’re great at sparking conversations, but if your goal is larger exposure, it might be time to rethink your approach.

SO WHAT'S NEXT?

As marketing continues to develop (and we all know how fast it can change!), it’s important to keep checking in on your strategy. Micro-influencers can still be a valuable asset for your brand, but don’t hesitate to evaluate if they’re the best fit for your current goals.

Share this knowledge?