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Welcome to week 3 of my 4-part December series on top marketing trends for 2025! This week, we’re talking about something that’s more important than ever in digital marketing: building a community. With so much content competing for attention, people are craving more than just information – they’re looking for genuine connections. Let’s explore how […]

Welcome to week 2 of my 4-part December series on top marketing trends for 2025! This week, we’re diving into a trend that’s transforming how people search for information: voice search optimization. With more people asking questions to their devices – whether it’s Alexa, Siri, or Google Assistant – voice search is becoming a game-changer

Welcome to week one of my 4-part December series on the top marketing trends for 2025! Each week, I’ll dive into a trend that’s set to shape the way we connect with our audiences in the coming year. I’m keeping things bite-sized – one trend each week -because that’s exactly what our first trend is

Getting more organic traffic is key to reaching your audience online. Here is a checklist with practical tips to help you improve your website’s SEO and drive more visitors to your site. Download the full checklist here.  1. OPTIMIZE YOUR WEBSITE LANGUAGE Make sure your website is in the language your audience searches for on

As we get closer to 2025, it’s tempting to just roll forward with last year’s marketing strategy. But here’s the thing: marketing changes fast. To stay effective, we need to regularly review and adapt our approach.  To help you pinpoint where to make changes, here are ten key questions that will guide you through a

If you’re not using carousel posts yet, now’s the time to start! Carousels are an amazing way to boost engagement and make your content stand out on social media. They’re perfect for storytelling and delivering detailed information, all while keeping your audience hooked for longer. So, let’s talk about how to get the best results

If you’re like most people, you probably think of LinkedIn polls as a fun way to get a little boost in engagement. And while that’s true, they can be so much more than that! In fact, LinkedIn polls are one of my favorite tools for market research. They help me gather insights, test new ideas,

Running a marketing agency (or any other company) means keeping track of so many moving parts, and let’s be honest – some tasks, while necessary, can really drain your time and energy. From following up on leads to updating client details, these are things that need to be done, but they can take forever. That’s

From now on, I’ll be highlighting great marketing campaigns every once in a while. It’s a great way to get inspired, learn from the best, and see what we can apply to our strategies. Today, I’m starting with Tinder’s “It Starts with a Swipe” campaign – a perfect example of marketing that works, especially when

Micro-influencers (those with 10,000 to 100,000 followers) have been a go-to for brands looking to create authentic connections with their audience. But as with most things in marketing, things are constantly changing! Let’s talk about where micro-influencers stand today. There’s a growing conversation about whether micro-influencers are still the best strategy. With so many influencers