If you’re like most people, you probably think of LinkedIn polls as a fun way to get a little boost in engagement. And while that’s true, they can be so much more than that! In fact, LinkedIn polls are one of my favorite tools for market research. They help me gather insights, test new ideas, and validate marketing strategies – all while building meaningful connections with my audience. Win-win, right?
So, let me share a few ways I’ve been using LinkedIn polls to get real, valuable feedback from my network.
[1] SPOTTING INDUSTRY TRENDS
I use LinkedIn polls to keep a pulse on what’s happening in the marketing world. Whether it’s about new tools, strategies, or the latest news in the industry, a simple poll helps me understand what’s on people’s minds. For example, I might ask a question like, “Which marketing trend are you most excited about this year?” The responses give me instant insight into where the industry is heading, which is incredibly useful when planning new strategies or content.
[2] TESTING NEW IDEAS BEFORE THE BIG LAUNCH
Thinking about launching something new? Before making any big moves, I love to test ideas with a poll. It’s such a quick way to check if my concept resonates with the audience. Whether it’s a new workshop, a service, or even just a piece of content, getting feedback early helps me avoid investing time into something that may not work out. Plus, it’s a great way to involve your audience in the decision-making process. It makes them feel like they’re part of the journey.
[3] ENGAGING YOUR AUDIENCE THROUGH MEANINGFUL CONVERSATIONS
Sure, polls give you data, but they’re also a great conversation starter. When I ask for feedback or opinions, it opens up a space for people to share their thoughts – and let me tell you, the feedback can be very insightful. Beyond the numbers, these conversations help me deepen my relationship with my network and shape my next steps based on real input.