Welcome to week 2 of my 4-part December series on top marketing trends for 2025! This week, we’re diving into a trend that’s transforming how people search for information: voice search optimization.
With more people asking questions to their devices – whether it’s Alexa, Siri, or Google Assistant – voice search is becoming a game-changer in the way we connect with our audience. Let’s explore how you can adapt your content to stay ahead.
WHY VOICE SEARCH MATTERS
People are increasingly using voice search to find answers, and the way they speak is very different from the way they type. Think about it: instead of typing “best marketing strategy,” someone might say, “What’s the best marketing strategy for small businesses?”
For marketers, this means shifting to a more conversational and natural tone in our content. By anticipating how people phrase their questions, we can make our content easier to find and more relevant in voice search results.
HOW TO OPTIMIZE FOR VOICE SEARCH
Here are a few simple tips to make sure your content is voice-search friendly:
- Use natural, conversational language
When writing content, think about how people would ask their question out loud. Keep your language simple and direct. For example, instead of saying, “Optimize your strategy,” you might say, “How can I optimize my marketing strategy?” - Focus on long-tail keywords
Voice search is all about specificity. Instead of broad keywords like “marketing strategy,” target long-tail phrases like, “How to create a marketing strategy for a small startup.” These are closer to how people actually speak when using voice search. - Answer questions directly
Make sure your content provides clear and straightforward answers. If someone asks a question, your goal is to be the one who provides the fast solution. - Use local SEO
Voice search is especially important for local businesses. Many searches include phrases like, “near me” or “in [location].” If you’re targeting a specific area, make sure to include location-based keywords in your content. For example: “Best coffee shop in Amsterdam.”
WHY IT'S TIME TO ACT ON VOICE SEARCH
The rise of voice search is changing how we approach content creation, SEO, and even how we structure our websites. By focusing on natural language, long-tail keywords, and clear answers, you can ensure your content stands out in voice search results.
This trend is especially relevant as more people rely on smart devices in their homes and on the go. From local searches to detailed questions, optimizing for voice search is no longer optional – it’s essential.
NEXT WEEK'S MARKETING TREND: BUILDING A COMMUNITY
That wraps up week 2 of the December series! Next week, we’ll dive into another 2025 marketing trend: building a community.
Questions regarding this topic? Make sure to contact us!
Interested in watching our video about this trend? Check it out on our Instagram page!
