As we get closer to 2025, it’s tempting to just roll forward with last year’s marketing strategy. But here’s the thing: marketing changes fast. To stay effective, we need to regularly review and adapt our approach.
To help you pinpoint where to make changes, here are ten key questions that will guide you through a meaningful review of your current marketing strategy.
1. DID YOU MEET THE GOALS WE SET OUT TO ACHIEVE?
Start with the basics: did you reach the goals you set at the beginning of last year? This is a good place to evaluate if your strategy is aligned with your business objectives or if it needs adjustments.
2. WHAT WORKED WELL AND WHAT DIDN'T?
Reviewing what worked—and what didn’t—can provide a lot of insight. Which tactics gave you the results you were hoping for, and which ones fell short? Be honest here, and don’t be afraid to let go of strategies that didn’t work out.
3. WHICH CAMPAIGNS HAD THE HIGHEST RESULT PER KPI?
Identify the formats that resonated most with your audience. Knowing what your audience engages with can help you double down on content types that get results.
4. WHERE DID WE SEE UNEXPECTED RESULTS OR UNDERPERFORMANCE?
Sometimes campaigns surprise us. Look for areas where your results didn’t align with your expectations.
5. WHAT CHANNELS BROUGHT IN THE MOST TRAFFIC OR CONVERSIONS?
Take a close look at your analytics to see which channels were most effective at driving traffic and conversions. This can guide you on where to invest more energy (and budget) in 2025.
6. DID YOU ACCURATELY TARGET YOUR IDEAL AUDIENCE?
If your audience targeting wasn’t on point, your campaigns likely didn’t perform as well as they could have. Ask yourself if your messaging and targeting were dialled into your ideal audience, or if there’s room to improve.
7. WHAT IS YOUR TARGET AUDIENCE LOOKING FOR ON EVERY PLATFORM?
Each platform serves a different purpose for your audience. Are you giving them what they’re looking for on every platform? Take a look at the type of content that resonates across platforms and make sure it aligns with what your audience values.
8. WHAT FEEDBACK DID YOU GET FROM CLIENTS OR CUSTOMERS?
Customer feedback can be one of the most valuable insights for improving your strategy. What did clients or customers say about your brand, your service, or your content? Use this feedback to make your 2025 strategy even more customer-centric.
9. HOW EFFECTIVELY DID YOU TRACK AND ANALYZE YOUR RESULTS?
It’s hard to improve what you don’t measure. Evaluate how well you tracked and analyzed your data last year. Were you able to make adjustments along the way, or did you find yourself struggling with incomplete data? Improve your tracking and analytics for a more refined approach in 2025.
10. HOW WELL DID YOU RESPOND TO NEW TRENDS THROUGHOUT THE YEAR?
Marketing is constantly evolving, and keeping up with trends is essential. Reflect on how adaptable your strategy was in 2024. Did you embrace new trends that emerged, or could you have been quicker to adjust?
Need a hand with your strategy? Send us a message – we’d love to help you make 2025 your best year yet!
