Online marketing News & Knowledge – The Marketing Collectiv

ONLINE MARKETING NEWS & KNOWLEDGE

To keep track of online marketing news, developments, innovations and general knowledge, we introduced ‘Collectiv Knowledge’. This page ensures that you will stay up to date within the fast-paced marketing industry.

5 tips for social media advertising

5 TIPS FOR SOCIAL MEDIA ADVERTISING

Capturing your audience’s attention through social media advertising is key. Refining your ad strategies improves engagement and conversion rates. Here...

April 19, 2024

5 QUESTIONS TO FIND THE CORE OF YOUR BUSINESS

FIND YOUR BUSINESS IDENTITY BY ANSWERING 5 QUESTIONS

This blog will ask you 5 questions to help you define your brand identity. Knowing who you are makes it...

March 13, 2024

Updates google cookie consent for EU companies

ESSENTIAL UPDATES TO GOOGLE COOKIE CONSENT FOR EUROPEAN COMPANIES

In this blog, you’ll find out why it’s essential for European companies to update their Google cookie consent settings. The...

January 22, 2024

5 seo tips to boost your website's ranking

5 SEO TIPS TO BOOST YOUR WEBSITE’S RANKING

This blog will provide you with 5 SEO tips to boost your website’s ranking. Search engine optimization (SEO) is crucial...

January 10, 2024

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MARKETING SERVICES

TRAININGS & WORKSHOPS

A review from one of our clients: Albelli 🙌🏼

A review from one of our clients: Albelli 🙌🏼⁠
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“The Marketing Collectiv was invaluable in helping our campaign succeed. The primary goal was to refine our understanding of target audience engagement strategies and foster growth within our social media communities. ⁠
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They provided a tailor-made workshop to highlight the ins and outs of the META advertising system, equipping us with the tools needed for both short- and long-term success on Instagram and Facebook. We highly recommend The Marketing Collectiv to anyone who wants to get more out of social media advertising.”⁠
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#digitalmarketing #growthmarketing

Probably the last summer day in a while, so we dec

Probably the last summer day in a while, so we decided to make the most of it and work from the beach 🌊

#workfromanywhere #themarketingcollectiv

Meet Veronique, our branding specialist.⁠ ⁠ Ve

Two weeks ago, we attended an inspiring event host

Two weeks ago, we attended an inspiring event hosted by Carbon Network. We love attending networking events like this to get inspired and connect with other entrepreneurs and professionals.⁠
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But many people think simply attending is enough to build connections. In reality, it can be overwhelming, and without proper follow-up, those relationships can fade fast. Here are 3 tips to get more out of networking events ✨️⁠
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1️⃣ Be authentic: Focus on building real connections, not just sales. Approach others with genuine interest and inspiration.⁠
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2️⃣ Follow up: Don’t let connections fade—send a LinkedIn message or suggest meeting for coffee the next day. ⁠
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3️⃣ Offer value: Instead of selling, think about how you can help by sharing resources or offering your expertise.⁠
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#networking #businessgrowth

Are you also struggling to keep up with social med

Are you also struggling to keep up with social media?⁠
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Seriously, social media is changing at a rapid speed. New trends pop up daily, algorithms are constantly changing, and people are always switching up how they use these platforms. This makes it difficult to stay up to date.⁠
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That's why we make it a point to check things out every day. Here’s how we do it:⁠
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1️⃣ Block a specific time during the day: Choose a time when you’re not at your most productive, making it perfect for scrolling through apps.⁠
2️⃣ Decide on a manageable time block: Even if it's just 15 minutes, that's okay. Consistency is key.⁠
3️⃣ Limited time? Focus on the platforms most relevant to your business.⁠
4️⃣ Explore multiple platforms: Check out Instagram, LinkedIn, TikTok, and keep an eye on news updates to see if you can tap into any big happenings.⁠
5️⃣ Save interesting content: Don’t just scroll - save the things that catch your eye for future inspiration.⁠
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#socialmedia #trends #thetalentcollectiv

📚 Here's a reading tip from our Founder June "I

📚 Here's a reading tip from our Founder June "Influence: The Psychology of Persuasion" by Robert B. Cialdini, PH.D. ⁠
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Ever wonder why people say "yes"? This book offers valuable insights into human behavior and decision-making.⁠
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5 Key Takeaways:⁠
1️⃣ The Six Principles of Influence: Reciprocity (people tend to return favors), Scarcity (limited availability increases desirability), Authority (we trust credible & knowledgeable figures), Social Proof (people follow the actions of others), Commitment/Consistency (we aim to be consistent with past behavior), and Liking (we're more influenced by people we like)⁠
2️⃣ The power of an initial "yes" in shaping future decisions: Once someone agrees to a minor request, they're more likely to comply with larger related requests later. Once someone agrees to a minor request, they're more likely to give in to larger related requests later.⁠
3️⃣ Recognizing and defending against manipulative tactics: Protect yourself from manipulation. ⁠
4️⃣ Using persuasion principles ethically to build trust: Enhance communication and build stronger relationships. ⁠
5️⃣ Understanding the psychology behind effective communication⁠
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Have you read "Influence"? Share your thoughts below! 👇⁠
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#readingtips #marketingbooks #persuasionpsychology #marketingtips

Use A/B testing in email campaigns to improve conv

Use A/B testing in email campaigns to improve conversion rates 🚀 ⁠
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Swipe through our carousel to learn why A/B testing is essential, how it leads to better engagement, and tips for getting started. ⁠Wondering what elements you can experiment with in A/B testing? Check out the 5 examples below. ⁠
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1️⃣ Subject lines: Test different subject lines to see which one leads to a higher open rate. You could experiment with varying lengths, tones, or the inclusion of emojis.⁠
2️⃣ Call-to-action (CTA) Buttons: Test different CTAs to determine which wording, color, or placement drives more clicks. For example, "Learn More" vs. "Shop Now" or a red button vs. a green button.⁠
3️⃣ Email layouts: Test different email designs.⁠
4️⃣ Personalization: Test the effectiveness of personalized content versus generic content. This could include personalized subject lines, greeting the recipient by name, or tailoring content based on user behavior or preferences.⁠
5️⃣ Send time: Test different send times and days of the week to see when your audience is most likely to open and engage with your emails. For example, sending at 10 AM on a Tuesday versus 6 PM on a Thursday.⁠
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#emailmarketing #ABTesting #conversionoptimization #digitalmarketing #TheMarketingCollectiv

Office, home, garden, or beach - our team can work

Office, home, garden, or beach - our team can work from anywhere! We're all about letting our people work where they feel their best. Because happy employees = awesome results. Where's your favorite spot to get your work done? #office #working #remotely #remotelyworking⁠
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From left to right ➡️⁠
- In the office garden 😍⁠
- On a balcony in Barcelona 👋🏼⁠
- A brainstorming session at the beach in Bloemendaal ⁠
- Working remotely in Venlo ⁠
- Cute coffee place in Amsterdam⁠
- A week in Zoutelande ⁠

Meet Ninke, our performance marketing specialist.

Meet Ninke, our performance marketing specialist. ⁠
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With 8 years of experience, she brings lots of knowledge to our team. Ninke's expertise extends beyond performance marketing, as she can think holistically about marketing strategies and project management. Her versatile skills allow her to contribute to various aspects of our clients' success.⁠
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"What I enjoy about working at The Marketing Collectiv is the diversity of projects we handle, the autonomy I'm given, and the opportunity to work with great clients that align with my interests. This environment allows me to continuously grow and apply my skills in meaningful ways."⁠
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#meettheteam

Say hello to Kansspelautoriteit 🙌 - One of our

Say hello to Kansspelautoriteit 🙌 - One of our clients 🚀⁠
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Since online gambling was legalized in the Netherlands in October 2021, young people have been increasingly exposed to gambling through advertisements. Taking advantage of the upcoming sports summer, Young & Handsome developed the campaign “Speel geen spelletjes met je geld (Don’t play games with your money)” to educate and raise awareness among young adults about the risks of online betting. ⁠
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For this campaign, The Marketing Collectiv is responsible for building & managing their advertising + analytics dashboard on platforms such as META, TikTok, Snapchat, and Google during the sports summer.⁠
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The platform and the campaign are initiatives of Loket Kansspel on behalf of Kansspelautoriteit and the Verslavingspreventiefonds. ⁠
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Check out this cool test at http://www.speelgeenspelletjes.nl⁠
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#digitalmarketing #gamblingtips

A quick reminder for you! Regularly review your we

A quick reminder for you! Regularly review your website and social media analytics. Don't keep doing the same thing if it's not working. Identify what's not going well and adjust 🙌🏼⁠
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Tip: we use the Social Media Management tool 'Later' to schedule and analyze our social channels. ⁠
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#digitalmarketing #analytics #socialmedia

Besides our advertising, branding & design, and da

Besides our advertising, branding & design, and data & automation services, we can also take care of your content. From strategy to execution, we’ve got you covered. ⁠
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Want to know more about our services? Send us a message! ⁠
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#digitalmarketing #growthmarketing #optimization

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