As we approach 2024, you should pay attention to 5 marketing trends that are expected to shape the future of marketing.
 The use of first-party data
 Increase of user-generated content (UGC)
 Importance of short-form videos
 Focus on transparency and sustainability in marketing campaigns
 Artificial Intelligence (AI) becomes more significant
 THE USE OF FIRST-PARTY DATA
As the importance of privacy grows, using cookies and third party data will become more challenging. Of course, distribution platforms will fight this and we can’t predict if and how soon a complete cookieless era will arrive. Anyway, it is going to be even more important in 2024 to obtain data of your own (first-party data). Community building, lead generation and then email marketing is a very good way to do this.
So start writing those newsletters again!
 INCREASE OF USER-GENERATED CONTENT
There is a rising trust of consumers in user-generated content (UGC), as they perceive it as an authentic and unbiased marketing message. Therefore, this is a good one to consider to include in your strategy. Think about encouraging customer reviews, influencer marketing, and UGC campaigns.
 IMPORTANCE OF SHORT-FORM VIDEOS
In today’s fast-paced digital world, people have shorter attention spans. Therefore, short-form videos are the way to go. With a video of less than 15 seconds you will capture the viewers’ attention and deliver essential content. You can think of TikToks, Instagram Reels and Youtube Shorts.
 FOCUS ON TRANSPARENCY AND SUSTAINABILITY IN MARKETING CAMPAIGNS
Consumers are increasingly demanding that organizations operate sustainably. Therefore, it is important for businesses to focus on transparency, sustainability, and social responsibility in marketing campaigns.
By staying ahead of these trends, marketers can ensure their strategies remain effective and relevant in the ever-changing marketing landscape. Embrace these trends and watch your marketing efforts flourish in 2024 and beyond.
 ARTIFICIAL INTELLIGENCE (AI) BECOMES MORE SIGNIFICANT
AI tools are becoming more relevant and qualitative. Also, AI plugins are becoming commonplace, making it easy to integrate AI capabilities into existing workflows.
Additionally, we see a growing trend towards AI platforms that combine multiple AI tools into one platform. For example, one platform could utilize multiple AI tools to generate a content strategy, develop visuals and copy and execute the strategy.
Feel free to contact us, if you have any questions.