GOOGLE INTRODUCES DEMAND GEN CAMPAIGN
Google introduces Demand Gen Campaign. This new Ads Campaign type replaces Discovery Campaigns. The Demand Gen Campaign is a visually appealing campaign type that delivers within YouTube, Discover, and Gmail. Potential campaign goals include generating clicks, driving conversions, and maximizing conversion value. WHAT’S NEW? [1] The targeting is AI-powered, similar to Lookalike segments, and it […]
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