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ARE AI AMBASSADORS THE FUTURE?

AI is transforming marketing in ways we couldn’t have imagined just a few years ago. From AI-powered content creation to hyper-personalized campaigns, brands are experimenting like never before. One recent example that really caught my attention? PUMA’s AI ambassador, Laila Khadraa. Laila, a virtual brand representative from Casablanca, is PUMA’s first-ever AI ambassador. It’s a […]

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Voice search optimization: typed vs spoken searches

VOICE SEARCH OPTIMIZATION: TYPED VS SPOKEN SEARCHES 

Voice search is changing how people interact with content, and if your marketing strategy isn’t optimized for it yet, now’s the time to start. Over the next three weeks, I’ll be sharing practical, easy-to-implement tips to help you improve your voice search optimization and make your content more discoverable. Here’s what we’ll cover in this

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Creating content for every platform

WHY COPY-PASTING CONTENT ACROSS CHANNELS DOESN’T WORK

Copy-pasting the same post across all your social media channels might seem like a time-saver, but does it deliver the results you’re looking for? Most likely, it doesn’t. Every platform has its own style, audience, and purpose, and sharing the same post everywhere without adjusting it could mean missed opportunities for engagement. That doesn’t mean

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A/B testing in email campaigns

USE A/B TESTING IN EMAIL CAMPAIGNS TO IMPROVE CONVERSION RATES

A/B testing in email campaigns is one of the most effective ways to optimize your marketing strategy. By testing two versions of an email, you can gather real data to understand what resonates with your audience. This leads to better decisions, improved user experience, and—most importantly—higher conversion rates. In this blog, we’ll explore why A/B

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