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Social media can feel overwhelming. One moment you’re finally getting the hang of a platform, and the next? New trends, algorithm changes, and shifts in user behavior make it feel like you’re always playing catch-up. Social media is evolving at a rapid pace, and keeping up is no small task. That’s why we’ve made it […]

A/B testing in email campaigns is one of the most effective ways to optimize your marketing strategy. By testing two versions of an email, you can gather real data to understand what resonates with your audience. This leads to better decisions, improved user experience, and—most importantly—higher conversion rates. In this blog, we’ll explore why A/B

Welcome to week 4 of my 4-part December series on top marketing trends for 2025! We’ve reached the final trend, and it’s one that’s been on our radar for a while: first-party data. If you’ve been following privacy changes and the end of third-party cookies, you know how crucial this trend has become. And it’s

Welcome to week 3 of my 4-part December series on top marketing trends for 2025! This week, we’re talking about something that’s more important than ever in digital marketing: building a community. With so much content competing for attention, people are craving more than just information – they’re looking for genuine connections. Let’s explore how

Welcome to week 2 of my 4-part December series on top marketing trends for 2025! This week, we’re diving into a trend that’s transforming how people search for information: voice search optimization. With more people asking questions to their devices – whether it’s Alexa, Siri, or Google Assistant – voice search is becoming a game-changer

Welcome to week one of my 4-part December series on the top marketing trends for 2025! Each week, I’ll dive into a trend that’s set to shape the way we connect with our audiences in the coming year. I’m keeping things bite-sized – one trend each week -because that’s exactly what our first trend is

Getting more organic traffic is key to reaching your audience online. Here is a checklist with practical tips to help you improve your website’s SEO and drive more visitors to your site. Download the full checklist here.  1. OPTIMIZE YOUR WEBSITE LANGUAGE Make sure your website is in the language your audience searches for on

As we get closer to 2025, it’s tempting to just roll forward with last year’s marketing strategy. But here’s the thing: marketing changes fast. To stay effective, we need to regularly review and adapt our approach.  To help you pinpoint where to make changes, here are ten key questions that will guide you through a

If you’re not using carousel posts yet, now’s the time to start! Carousels are an amazing way to boost engagement and make your content stand out on social media. They’re perfect for storytelling and delivering detailed information, all while keeping your audience hooked for longer. So, let’s talk about how to get the best results

If you’re like most people, you probably think of LinkedIn polls as a fun way to get a little boost in engagement. And while that’s true, they can be so much more than that! In fact, LinkedIn polls are one of my favorite tools for market research. They help me gather insights, test new ideas,