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AI is transforming marketing in ways we couldn’t have imagined just a few years ago. From AI-powered content creation to hyper-personalized campaigns, brands are experimenting like never before. One recent example that really caught my attention? PUMA’s AI ambassador, Laila Khadraa. Laila, a virtual brand representative from Casablanca, is PUMA’s first-ever AI ambassador. It’s a […]

Did you know your business could face fines if it doesn’t comply with the new AI rules? Since February 2025, the AI Act has been in effect, introducing new regulations that impact how businesses use AI. These rules will be enforced in phases, so it’s crucial to understand how they apply to your company, especially

This is week 3, the final part of our voice search optimization series! Over the last two weeks, we covered: How spoken searches differ from typed searches. How FAQ pages can improve your voice search ranking. Now, let’s talk about meta descriptions: the short text that appears below your page title in search results. WHY

Welcome back to week 2/3 of our voice search optimization series! Last week, we talked about how spoken searches differ from typed searches and why your content needs to be more conversational. This week, we’re focusing on FAQ pages, one of the simplest and most effective ways to optimize your content for voice search. WHY

Voice search is changing how people interact with content, and if your marketing strategy isn’t optimized for it yet, now’s the time to start. Over the next three weeks, I’ll be sharing practical, easy-to-implement tips to help you improve your voice search optimization and make your content more discoverable. Here’s what we’ll cover in this

Think improving your SEO takes hours of work? No worries. With just 10 minutes a day, you can make small but impactful changes that add up over time. Here’s how: 1. OPTIMIZE ONE PAGE A DAY Pick one page on your site and review it for keywords. Ensure your headings, meta description, and content naturally

Copy-pasting the same post across all your social media channels might seem like a time-saver, but does it deliver the results you’re looking for? Most likely, it doesn’t. Every platform has its own style, audience, and purpose, and sharing the same post everywhere without adjusting it could mean missed opportunities for engagement. That doesn’t mean

Social media can feel overwhelming. One moment you’re finally getting the hang of a platform, and the next? New trends, algorithm changes, and shifts in user behavior make it feel like you’re always playing catch-up. Social media is evolving at a rapid pace, and keeping up is no small task. That’s why we’ve made it

A/B testing in email campaigns is one of the most effective ways to optimize your marketing strategy. By testing two versions of an email, you can gather real data to understand what resonates with your audience. This leads to better decisions, improved user experience, and—most importantly—higher conversion rates. In this blog, we’ll explore why A/B

Welcome to week 4 of my 4-part December series on top marketing trends for 2025! We’ve reached the final trend, and it’s one that’s been on our radar for a while: first-party data. If you’ve been following privacy changes and the end of third-party cookies, you know how crucial this trend has become. And it’s