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Capturing your audience’s attention through social media advertising is key. Refining your ad strategies improves engagement and conversion rates. Here are five essential tips to make your social media ads more effective. [1] First 3 seconds are essential [2] Focus on 1 message per ad [3] Style it as user-generated content [4] Keep it short! […]

This blog will ask you 5 questions to help you define your brand identity. Knowing who you are makes it easier for others to remember you! Whether you’re a start-up getting your story straight or an established company revisiting your identity, understanding who you are is fundamental. This isn’t just about making it easier for

In this blog, you’ll find out why it’s essential for European companies to update their Google cookie consent settings.  The cookie banner on the websites of European companies needs to be reinforced before March 2024. This means that if visitors do not give permission for specific components (see image), these may no longer be used

This blog will provide you with 5 SEO tips to boost your website’s ranking. Search engine optimization (SEO) is crucial for businesses of all sizes to effectively reach their target audience. By understanding and implementing effective SEO strategies, you can improve your website’s visibility in search engine results pages (SERPs), attracting more visitors and driving

As we approach 2024, you should pay attention to 5 marketing trends that are expected to shape the future of marketing. [1] The use of first-party data [2] Increase of user-generated content (UGC) [3] Importance of short-form videos [4] Focus on transparency and sustainability in marketing campaigns [5] Artificial Intelligence (AI) becomes more significant [1]

We’re excited to share 5 AI tools that can help you boost your productivity and unleash your creativity. [1] Jasper: Create high-quality content [2] Adobe Firefly: Design fresh images [3] Type Tone: Write in your tone of voice [4] Bard: Generate text [5] Grammarly: No grammar mistakes [1] JASPER: CREATE HIGH-QUALITY CONTENT Jasper is an

In this blog we will discuss our favorite shortcuts for Google Ads Editor, which will help you to streamline your workflow.  As a Google Ads user, you know how valuable efficiency can be. Whether you’re managing multiple campaigns or making frequent changes, every little bit of time saved can make a big difference. That’s where

Google introduces Demand Gen Campaign. This new Ads Campaign type replaces Discovery Campaigns. The Demand Gen Campaign is a visually appealing campaign type that delivers within YouTube, Discover, and Gmail. Potential campaign goals include generating clicks, driving conversions, and maximizing conversion value. WHAT’S NEW? [1] The targeting is AI-powered, similar to Lookalike segments, and it

The Meta ads personalized targeting changed on Facebook and Instagram. Read further to find out what is new. [1] Meta must stop personalized targeting ads on Facebook and Instagram. [2] Meta is introducing a paid ad-free subscription model. [1] Meta must stop personalized advertisements on Facebook and Instagram within Europe. This decision was made this